Quotes, phrases, and catchwords are everywhere, plucking at
our thoughts, feelings, dreams.
Slogans catch our eye through the simplicity of their message
– they entice us to follow brands and trends or to follow dreams of “what could
be”.
Words truly do have power... and if a particular arrangement
of letters resonates with you, then you can grow more powerful from it.
I know a lot of good phrases – I’m a words guy. Words and language are my game and exactingly
accurate communication is the goal.
That being said, it’s taken a while for me to settle on my
keystone word – the one that makes everything fit together.
I’ve found that word now.
RELENTLESS.
The pursuit of something (or many things) with undying perseverance.
The unwillingness to settle.
The desire to keep striving.
I like this word.
It extends through all domains in my life: my search for
continued physical performance, my desire to utilize my coaching talents to their
fullest and enhance people’s lives, my need to create and nurture a strong and
close-knit family.
It speaks of toughness, both physical and mental.
It is goal oriented in nature.
It implies a purposeful progress forward.
It is a good word.
That’s why you’ll begin to see “Relentless” increasingly and
inextricably associated with Podium SC.
You’ll see it on my blog, on our training gear, on our letterhead, and, most
importantly, in the attitudes and performance of our athletes.
If it resonates with you, join us and enjoy the progress. If not, continue searching for that theme that
defines your purpose and passion.
Take hold of it and let it make you powerful.
Cam
